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Most Viral Social Media Campaign Proves Its Worth!

by Jean-Guy Francoeur on August 13th, 2010

We’ve been following the Old Spice social media campaign (“Your man can smell like me”). It was a huge success with millions of video views in a matter of hours.

Until recently sales were flat! That’s a scary thought for internet marketing across the globe.

Now the numbers are in and sales of Old Spice Body wash are up 107% in the last month. It looks like Social Media FTW!

Read the entire post on Christina L Hug’s blog.

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