**Editor’s Note: I just published this article in Toronto Newspaper – thought you’d like a copy **
Is Social Media Just A Fad for Business Growth?
Are you spending hours upon hours on Facebook, Twitter, LinkedIn and other social media hoping and praying it will grow your business?
Let me be bold! In many ways the business owners who are solely relying on social media to grow their business are fooling themselves and may very well perish because of this decision.
Many so called ‘experts’ are claiming that social media changes everything! No it doesn’t. It’s just one piece of the marketing puzzle. Social media is not magic. Joining Facebook, Twitter and/or LinkedIn will not revolutionize your company or your marketing. If you’re boring in real life, you will be boring in social media.
To be successful in business, you still must identify your audience, get them to notice you, create value for them, sell them and keep them happy. None of this has changed.
Social media is just one tool. There are many marketing tools and in order to be successful in business, you must use the ones that are applicable to your business.
To move your company into social media and effectively take advantage of this tool, you must focus on using social media to generate leads. Social media contacts are part of our marketing reach.
One of the biggest challenges for small business owners who try to ‘do it all’ is they fail to connect social media lead generation to sales. In the end they end up spending hours upon hours using social media to talk to people. I even heard a so called expert say that you need to spend at least 5 hours a day on social media. This is not true at all!
My business partner Gerry Robert, myself and our company Black Card Marketing Group travel around the world three to four times a year teaching business owners how to grow their business, how to double their sales and triple their profits and there are strategies that allow you to spend less than one hour a day on social media, even one hour a week in some cases.
I spent a lot of time covering this exact topic on a global web presentation I conducted. To view this special 60 minute web presentation for FREE just visit http://blog.blackcardmarketinggroup.com/
As a small business owner, the odds are that you make money when you’re in front of prospects so the question is how to use social media to get in front of prospects? The web presentation covers this in detail! Go to http://blog.blackcardmarketinggroup.com/
JG Francoeur, Author MESSY Manager – 11.75 Ways To 2x Your Sales + 3x Your Profits
Visit http://www.messymanager.com for a FREE copy of the book.