New PDF release: Lights, Camera, Madison Avenue: The Golden Age of

By Robert Naud

This inside of examine the creation of twentieth century tv ads starts with a assessment of advertising’s beginnings facing the Sixties and early Nineteen Seventies. the writer, a occupation “Mad man,” recounts lightheartedly his studies on advertisement productions—both reside and film—in theaters and studios in big apple urban, at LBJ’s ranch, at the White condominium garden, alongside Rome’s Appian approach, in girl Astor’s eating room and at the Tryall golfing path in Jamaica, between different areas. The technical (and humans) demanding situations focused on generating high-end ads for significant organisations are given in frequently humorous detail.

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Lights, Camera, Madison Avenue: The Golden Age of Advertising by Robert Naud


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