Download e-book for iPad: Kids Rule!: Nickelodeon and Consumer Citizenship by Sarah Banet-Weiser

By Sarah Banet-Weiser

In Kids Rule! Sarah Banet-Weiser examines the cable community Nickelodeon so that it will reconsider the connection among youngsters, media, citizenship, and consumerism. Nickelodeon is arguably the main commercially winning cable community ever. Broadcasting unique courses similar to Dora the Explorer, SpongeBob SquarePants, and Rugrats (and generating similar videos, sites, and merchandise), Nickelodeon has labored aggressively to assert and hold its place because the preeminent writer and distributor of tv courses for America’s young ones, tweens, and youths. Banet-Weiser argues key to its luck is its building of kids as voters inside of a advertisement context. The network’s self-conscious engagement with kids—its production of a “Nickelodeon state” providing offerings and empowerment inside of an international dependent by means of inflexible grownup rules—combines an attract teenagers’ ambitious procuring strength with assertions in their political and cultural power.

Banet-Weiser attracts on interviews with approximately fifty kids in addition to with community pros; insurance of Nickelodeon in either exchange and mass media courses; and research of the network’s courses. She presents an outline of the media during which Nickelodeon emerged within the early Nineteen Eighties in addition to an in depth research of its brand-development options. She additionally explores Nickelodeon’s dedication to “girl power,” its ambivalent stance on multiculturalism and variety, and its oft-remarked attract grownup audience. Banet-Weiser doesn't condemn advertisement tradition nor push aside the possibilities for neighborhood and belonging it may possibly facilitate. really she contends that during the modern media atmosphere, the discourses of political citizenship and advertisement citizenship so completely tell each other that they need to be analyzed in tandem. jointly they play a basic function in structuring children’s interactions with television.

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Kids Rule!: Nickelodeon and Consumer Citizenship (Console-ing Passions) by Sarah Banet-Weiser


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