By Sarah Banet-Weiser
Banet-Weiser attracts on interviews with approximately fifty kids in addition to with community pros; insurance of Nickelodeon in either exchange and mass media courses; and research of the network’s courses. She presents an outline of the media during which Nickelodeon emerged within the early Nineteen Eighties in addition to an in depth research of its brand-development options. She additionally explores Nickelodeon’s dedication to “girl power,” its ambivalent stance on multiculturalism and variety, and its oft-remarked attract grownup audience. Banet-Weiser doesn't condemn advertisement tradition nor push aside the possibilities for neighborhood and belonging it may possibly facilitate. really she contends that during the modern media atmosphere, the discourses of political citizenship and advertisement citizenship so completely tell each other that they need to be analyzed in tandem. jointly they play a basic function in structuring children’s interactions with television.
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Extra info for Kids Rule!: Nickelodeon and Consumer Citizenship (Console-ing Passions)
Kids Rule!: Nickelodeon and Consumer Citizenship (Console-ing Passions) by Sarah Banet-Weiser