Download e-book for iPad: Hollywood 1938: Motion Pictures' Greatest Year by Catherine Jurca

By Catherine Jurca

In Hollywood 1938, Catherine Jurca brings to mild a tumultuous yr of challenge that has been ignored in histories of the studio period. With attendance in decline, destructive exposure approximately stars that have been "poison on the field office," and a spate of undesirable motion pictures, executives made up our minds that the general public used to be bored stiff with the flicks. Jurca describes their determined try and win again audiences through launching movies’ maximum 12 months, an enormous, and unsuccessful, public kin crusade carried out in theaters and newspapers throughout North the US. Drawing at the files of studio group of workers, self reliant exhibitors, moviegoers, and the movies themselves, she analyzes what was once wrong—and right—with Hollywood on the finish of a heralded decade, and the way the industry’s issues replaced the making and advertising of movies in 1938 and beyond.

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Hollywood 1938: Motion Pictures' Greatest Year by Catherine Jurca

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