By Elizabeth McKenna,Hahrie Han,Jeremy Bird
Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for the USA extends past sizeable facts and micro-targeting; it additionally reinvigorated and increased conventional versions of box campaigning. Groundbreakers makes the case that the Obama crusade altered conventional flooring video games by way of adopting the rules and practices of neighborhood organizing. Drawing on in-depth interviews with OFA box employees and volunteers, this publication additionally argues key fulfillment of the OFA's box organizing used to be its transformative impression on those that have been part of it. Obama the candidate may need encouraged volunteers to hitch the crusade, however it was once the satisfying relationships that volunteers had with different people--and their deep trust that their paintings mattered for the paintings of democracy--that saved them active.
Groundbreakers documents how the Obama crusade has encouraged a brand new manner of working box campaigns, with classes for nationwide and overseas political and civic movements.
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Additional info for Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America
Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America by Elizabeth McKenna,Hahrie Han,Jeremy Bird