Get Groundbreakers: How Obama's 2.2 Million Volunteers PDF

By Elizabeth McKenna,Hahrie Han,Jeremy Bird

a lot has been written in regards to the historical nature of the Obama crusade. The multi-year, multi-billion greenback operation elected the nation's first black president, raised and spent extra money than the other election attempt in historical past, and outfitted the main refined voter focusing on know-how ever prior to used on a countrywide crusade. what's lacking from so much bills of the crusade is an realizing of ways Obama for the USA recruited, prompted, built, and controlled its bold military of 2.2 million volunteers. not like earlier box campaigns that drew their strength from employees, specialists, and paid canvassers, the Obama campaign's capability got here from unpaid neighborhood voters who took accountability for organizing their very own neighborhoods months--and even years--in strengthen of election day. In so doing, Groundbreakers argues, the crusade engaged electorate within the paintings of training democracy. How did they manage such a lot of volunteers to supply loads precious paintings for the crusade? This publication describes how.

Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for the USA extends past sizeable facts and micro-targeting; it additionally reinvigorated and increased conventional versions of box campaigning. Groundbreakers makes the case that the Obama crusade altered conventional flooring video games by way of adopting the rules and practices of neighborhood organizing. Drawing on in-depth interviews with OFA box employees and volunteers, this publication additionally argues key fulfillment of the OFA's box organizing used to be its transformative impression on those that have been part of it. Obama the candidate may need encouraged volunteers to hitch the crusade, however it was once the satisfying relationships that volunteers had with different people--and their deep trust that their paintings mattered for the paintings of democracy--that saved them active.

Groundbreakers documents how the Obama crusade has encouraged a brand new manner of working box campaigns, with classes for nationwide and overseas political and civic movements.

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Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America by Elizabeth McKenna,Hahrie Han,Jeremy Bird

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