By James D. White
This publication is ready the techniques of globalization, validated via a comparative research of 3 tv case histories in Asia. additionally illustrated are various methods to delivering tv companies on the planet: public carrier (NHK in Japan), country (CCTV in China) and advertisement (STAR television, established in Hong Kong).
Through its concentration, Global Media addresses a substantial lacuna within the media stories literature, which has a tendency to have a heavy Western bias. It presents an unique addition to the literature on globalization, that is frequently summary and anecdotal, as well as creating a significant contribution to comparative examine in Asia. eventually, it deals a considerate causal layered research, with a concluding argument in desire of public carrier television.
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Extra resources for Global Media: The Television Revolution in Asia (East Asia: History, Politics, Sociology and Culture)
Global Media: The Television Revolution in Asia (East Asia: History, Politics, Sociology and Culture) by James D. White