Download PDF by Peter Bjelskou: Branded Women in U.S. Television: When People Become

By Peter Bjelskou

Branded girls in U.S. Television examines how The genuine Housewives of latest York City, Martha Stewart, and different lady marketers create branded televised types of the enduring U.S. housewife. utilizing their tv presence to set up and advertise their very own product traces, together with jewellery, cookware, garments, and skin care, they develop into the first actual representations of those manufacturers. whereas their companies are critical and heavily profitable, specifically truth tv permits a undeniable representational flexibility that permits individuals to create campy and occasionally tongue-in-cheek personas. Peter Bjelskou explores their leading edge branding techniques, particularly the complicated relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. normally those branded girls communicate volumes approximately their contemporaneous political environments, and this e-book illustrates how they, and plenty of different ladies in U.S. tv historical past, are indicative of bigger societal traits and structures.

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Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Television) by Peter Bjelskou


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