By Al Tompkins
Al Tompkins teaches scholars approximately broadcast journalism utilizing a disarmingly uncomplicated truth—if you goal for the center with the replica you write and the sound and video you trap, you'll compel your audience to maintain looking at. With humor, honesty, and directness, award-winning journalist and writer Al Tompkins bottles his years of expertise and perception in a brand new Third Edition that gives scholars the basics they should grasp journalism in today’s regularly evolving media surroundings, with sensible information they could instantly placed to exploit of their careers. Aim for the center is as shut as you may get to spending per week in a single of Tompkins’s education classes that he has brought in newsrooms world wide, from which students:
• Learn the right way to construct compelling characters who hook up with the audience
• Write inviting leads
• Get memorable soundbites
• See tips to mild, crop, body, and edit compelling videos
• Learn the right way to leverage social media to have interaction audiences
• Gain severe pondering abilities that circulation your tale from telling the “what” to telling the “why”
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Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia by Al Tompkins