Profile

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Recognized as an author and entrepreneur, Jean-Guy is creative, intense, passionate, persuasive and driven to succeed in all aspects of business and life.

As the founding partner and leading project manager of Corporate Massage Therapy, Premyth Systems Inc, Booming Practice, Paznor Group Inc. and Clean Concepts, Jean-Guy has proven his ability to launch new projects and make them a success.

Jean-Guy’s background is in business entrepreneurship. With five years of post-secondary education (College and University), many conferences and seminars, Jean-Guy is an avid business learner and continues to attend business conferences throughout North America.

Professional Experience

Booming Practice (2009)

Booming Practice gives clients (health professionals) the exact step-by-step formula to building a healthy and profitable practice.

Founder, Author & Project Manager

• • • • • • • • Co-authored two books and two training programs; Business Blueprint & Advanced Marketing Tool-kit
              • Organized three way business deal with partners from Winnipeg, Florida and Ottawa
              • Responsible for leading the strategic planning sessions to create an operational plan which launched an entire business in under three months. It is estimated the work would of took a normal team nearly two year to complete
              • Responsible for developing and executing the marketing plan, sales strategy and market penetration strategy.
              • Responsible for developing joint-venture partners
              • Responsible for recruiting, developing, training and managing the sales team
              • Personally coached clients
              • Reference: www.TheBoomBlog.com, www.BoomingPractice.com

Premyth Systems Inc. (February 2009 – June 2009)

Publisher of Answers You’re Aching To Know, Premyth Institute of Health Information is an authority and expert on health and wellness. Drawing on the experience of hundreds of certified and registered professional practitioners and authors, Premyth Institute of Health Information’s foremost priority is expanding the awareness of the world with regards to health.

Founder, Publisher & Project Manager

• • • • • • • • Responsible for developing the business model of using Authorship as a platform for business development.
              • Developed a recruiting and sales strategy to sell categories of authorship for $2100 each.
              • Developed a sales team in Winnipeg and Ottawa to recruit health professionals
              • Responsible for developing all collateral, branding, marketing, web development, system development, etc.
              • Managed the editor and the writing system. Organized and coordinated all the health professionals to use the writing the system which we then organized into a book
              • Recruited and negotiated the endorsement of Dr. Blaise Ryan for the cover of the book
              • Reference: www.PremythInstitute.com

Corporate Massage Therapy (2005)

Corporate Massage Therapy (CMT) is the leading innovator in creating convenient, pro-active and rehabilitative healthcare solutions. CMT offers the development of Corporate Health Programs (on-site corporate massage, education seminars & facilitating employee initiatives with affordable health spending accounts); Strategic locations in key areas throughout Ottawa (Hunt Club, Kanata, Downtown; Full-service Massage Therapy locations offering orthopaedic and rehabilitative products as well as associate services (Physiotherapy, Chiropractic & Chiropody)

Founder, Advisor & Chairman

• Successfully created an innovative business model to emphasize growth
• Under my tenure, the company has matured from a one-person operation to over ten including the support network
• Corporate Massage Therapy’s annual sales have grown ten (10) fold from 2005 ($25,000) to 2008 ($250,000+)
• Responsible for sales, marketing, strategic management of Corporate Massage Therapy.
• Developed all marketing communications including website (http://www.CorporateMassageTherapy.ca), blog (www.corporatemassagetherapy.com) flyers, sales letters, introduction letters, follow up letters, community outreach initiatives, etc.
• Developed a client base of 3000+ clients in under 3 years. When compared to my peers, a 3000+ client base can take 15 years or more
• Successfully orchestrated, lead, negotiated and managed a two year expansion to grow a network of four (4) locations in the Greater Ottawa Area.
• Developed a sales channels so effective we went from 1 therapist to 9 therapist in short order and a recognizable brand in a fragmented marketplace
• Developed a great team of Massage Therapists managed by a Clinic Manager

The Paznor Group (2006)

The Paznor Group is an innovative business concept that adds tremendous value to the market place by bringing orthopedic and rehabilitation products to health and wellness clinics for no investment or cost to the clinic!

Founder, Project Manager & Chairman

• Responsible for developing an innovative business model unmatched in the industry
• Responsible for developing and successfully executing the sales and marketing strategy
• Lead a sales campaign that saw Paznor acquire 25+ clients in a few months
• Developed all marketing communications, collateral, sales copy, including website (www.Paznor1st.com www.OttawaHealth.ca) flyers, sales letters, introduction letters, product catalogues, etc.
• Successfully proved the business models effectiveness and scalability
• Developed and expanded the business model to be a Franchisor.
• Successfully developed a franchisee recruitment strategy and successfully recruited a franchisee.
• Planned, Developed and successfully implement an entire logistic management system built from the ground up

Clean Concepts (2006-2007)

Unlike larger corporations and franchises, Clean Concepts is dedicated to creating strong relationships with clients, and better understand their needs, in order to provide the best service possible. Clean Concepts is committed to helping our clients lead balanced lives.

Founder & Managing Partner

• Responsible for company’s inception, business planning, raising funds, recruiting, human resources, sales, marketing, customer service and management
• Developed all marketing communications including website (http://www.CleanConcepts.ca), direct mail flyers, kit folders, template emails and letters, sales campaigns, etc.
• Began the first six months being responsible for human resources, staff management and on-site management
• The following six months, I was responsible for sales, marketing, client satisfaction, the company’s growth and ultimately the successful divestment of the business
• Developed an effective and efficient system of operations and a great team of Cleaning Technicians managed by an Operations Manager.
• Within 12 months, successfully grew the company from $0 to $120,000 annualized sales with a 18-20% net profit margin and sold the company for approximately 12 times initial investment

FCA Capital (2005-2006)

FCA Capital was a private consulting practice I developed in order to gain marketing experience while completing University (www.FCAcapital.com).

Client: University of Ottawa, Career Centre

• Full flash video production to promote Career Centre services to the School of Management students
• Managed (remotely) website content and marketing communications for the School of Management’s Career Centre
• Coordinated and managed the creation of a 13,000 word Website Project in a short 4-month period
• Coordinated and managed 14 people in 3 departments to ensure timely completion of the Website Project
• Designed and created many communication documents to enhance the effectiveness of the Career Centre’s message to students. I.e. Convention posters, FAQ documents, service documents, Email blasts, etc.
• Successfully increased attendance to workshop, seminars and conventions

Client: (Clarica/Sunlife) – Consulted for a Financial Advisor to develop a unique position in the marketplace of the financial services business. Work included identifying current position in the marketplace, target audience for the future and marketing plan to expand the practice

Client: Kiné Concept Institute Leading Private School for Massage Therapy – Course Founder & Business Teacher

• Teacher of 27 students the process of starting, operating and managing an effective and efficient operation of Massage Therapy
• Developed and taught a full curriculum with seven main sections including business, economics, finances, marketing, sales, communications, operations and leadership

Client: Rio Tinto Minerals Canadian Talc Operations – Lead the design, management and printing of internal marketing documents.

Client: APEX Personal Training (2007): As a Business Advisor to the owners, I helped them understand their optimal business model, target audience and helped the owners create a business plan

University of Ottawa (2005)

Teaching Assistant – ADM 2381

• Taught over 30 students the “art” of business presentations and business report writing
• Managed two classrooms containing 18 students each. Duties included managing and conducting one 3 hour class per week, marking over 90 pages of report writing per week, marking 18 presentations per week and meeting students for personal tutoring and mentoring

Canadian Tire (2004)

Change Over Project Manager:

Duties included various projects to complete a dealer retirement change over project worth nearly $20,000,000.

• Coordinated a team ranging from 2-8 people
• Managed and organized a clearance sale to sell $110,000 of discontinued merchandise, saving the owner thousands of dollars
• Coordinated and performed an official corporate count of all retail fixtures in a 30,000 square foot building
• Coordinated a Christmas count project saving the owner $500,000

Sports and Seasonal (Leisure) Manager:

Managed the largest department: $6,000,000

• Managed a team of 13 staff members
• Made marketing decisions in regards to product displays to meet consumers’ needs
• Created and managed weekly schedules that met budget constraints

Garden Center Manager:

• Managed a team of 7 people to operate the garden center.
• Participated in promotional advertising
• Managed a clearance sale to clear inventory
• Created and managed weekly schedules that met budget constraints

Assistant Parts Manager/Manager in Training

• Planned, organized and coordinated daily duties
• Mitigated any conflicting situations with unhappy customers
• Coached and counselled employees to resolve internal conflicts
• Attended daily managers’ planning meeting and weekly senior management meetings
• Participated in hiring new automotive parts specialists
• Personally mentored by General Manager